Full-stack Nigeria:ActivationsBillboardsPRCreatorsLaunches

We take
brands to market.

Oretu is the go-to-market partner beyond paid media. Strategy, creative, creators, production and media across acquisition, activation and retention. In Nigeria, we go full stack: events, billboards and PR too.

Zap✦
SeatGeek✦
Poodle✦
ShredFast✦
Paystack✦
Zap✦
SeatGeek✦
Poodle✦
ShredFast✦
Paystack✦
$40M+
Attributable revenue
$10M
Media spend managed
7
Years building brands
2
Offices · Dallas & Lagos

One partner across the whole customer journey.

01

Acquisition

Paid media, creators and native ads that turn attention into customers.

02

Activation

Onboarding, launches and moments that get people using the product.

03

Retention

Lifecycle and community programs that keep revenue compounding.

Stories that make people choose you.

Strategy and production under one roof, so your message lands the same way on every screen, and turns attention into customers. Here's the launch film we made for Zap by Paystack.

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Ad that doesn't look like an ad.

A sample of the creator content we've sourced, briefed and shipped across beauty, fintech, fitness and home.

Global · From Dallas

Digital-first GTM

  • GTM strategy
  • Creative strategy
  • Creator partnerships
  • Media production
  • Paid media
  • UGC programs
  • Lifecycle & retention

Nigeria · From Lagos

Full-stack, online and on the street

Everything in our global stack, plus the offline muscle Nigerian brands need to win.

  • Activation events
  • Billboards & OOH
  • PR & media relations
  • Street & campus activations
  • Influencer & creator networks
  • Product launches
A billboard on the Lekki-Epe Expressway at sunset, seen from eye level on the highway

We put your brand where your audience lives.

Results, not reports.

Strategy, creative, creators and production under one roof. Tap a story to open it.

Full-funnel launch
joinzap.com

End-to-end product rollout, from strategy to set.

We owned the go-to-market for Zap: shaping the launch strategy, signing creator partners, shooting the ads ourselves and running paid media across acquisition, activation and retention.

  • Product rollout
  • GTM strategy
  • Creator partnerships
  • Media production
  • Paid media
  • Acquisition
  • Activation
  • Retention

$4.7M in channel growth in 11 months.

We activated a new channel for SeatGeek and scaled it with creator partnerships and a UGC engine built to keep creative fresh and revenue compounding.

  • Channel activation
  • Revenue growth
  • Creator partnerships
  • UGC strategy

20K+ MQLs and 9K+ SQLs in 9 months.

We launched Poodle's Earn Miles for Ad Spend program, building the pipeline from first touch to sales-qualified lead.

  • Product launch
  • Lead generation
  • Creative strategy
20K+ paying users
joinshredfast.com

The fastest-growing fitness app in the world.

50K new app downloads and 20K+ new paying users in 7 months, driven by a creative-led growth system across paid and organic.

  • Growth
  • Acquisition
  • Creative strategy
  • Retention

From $40K to $300K monthly revenue in 10 months.

We rebuilt Olive and Scout's growth engine, taking monthly revenue from $40K to $300K in ten months.

  • Paid media
  • Creative strategy
  • Creator partnerships
  • Retention

United States

Dallas

Global GTM, creative & media

Nigeria

Lagos

Full-stack: digital, PR, OOH & activations

Ready to go to market?

Tell us what you're launching. We'll show you how to win, online and offline.

Let's talk