Paid Acquisition Strategist · $5M+ Ad Spend Managed

I Scale Brands With Paid Ads That Actually Work.

I'm Daniel Falonipe — Founder of Oretu Agency. I help established businesses grow revenue through high-performance Meta and TikTok advertising. Not theory. Not guesswork. Proven systems built on over $30M in attributable revenue.

$30M+
Attributable Revenue
$5M+
Ad Spend Managed
5.7×
Peak ROAS Achieved
Brands I've Worked With
SEATGEEK OLIVE & SCOUT TENIKLE SHREDFAST STNDRD APP ULTRASABERS VESTI PAYSTACK ZAP
About
Built on Results.
Not Promises.

I've spent years inside the ad accounts of brands ranging from fast-growing startups to well-funded companies — managing budgets, building funnels, and scaling what works with precision.

My edge is simple: I treat your ad spend like an investment, not an expense. Every dollar has a job. Every campaign has a clear performance standard. And every client relationship is built on transparency, accountability, and results.

I don't take on every client. I take on the right ones — businesses with proven revenue, a real product or service, and the infrastructure to handle growth. If that's you, we should talk.

📈
Helped Vesti grow from 20K → 1M+ app downloads
In 6 months, contributing to $3M+ annual revenue and a major Series A funding round.
🎯
Generated $4M+ for SeatGeek via TikTok Ads
At a sustained 5.7× ROAS over 12 months — one of the highest-performing campaigns in their acquisition history.
🚀
Scaled Olive & Scout from $30K → $200K/month
A 6× revenue increase through structured Meta Ads strategy, creative testing, and funnel optimization.
💰
$5M+ in total ad spend managed
Across Meta, TikTok, Google, and LinkedIn — for B2B and B2C brands at various stages of growth.
Results
The Numbers
Speak for Themselves.
SeatGeek
5.7×
ROAS sustained over 12 months via TikTok Ads — generating over $4M in attributable ticket sales.
TikTok Ads · B2C
Olive & Scout
$200K
Monthly revenue — scaled from $30–40K/month through Meta Ads strategy and creative iteration.
Meta Ads · E-Commerce
Vesti
1M+
App downloads in 6 months, growing from under 20K. Contributed to $3M+ ARR and a major funding round.
Meta Ads · FinTech
Tenikle
3.4×
Blended ROAS on Meta campaigns, driven by UGC-led creatives and aggressive audience segmentation.
Meta Ads · D2C
ShredFast
62%
Reduction in cost-per-lead within 90 days through funnel restructuring and creative testing frameworks.
Meta Ads · Health
Portfolio
$30M+
Total attributable revenue generated across all managed accounts and campaigns since 2021.
Multi-Platform
Services
What I Do
For Your Business.

I specialize in one thing — building and managing paid advertising systems that generate measurable, scalable revenue.

01
Meta Ads Management
Full-funnel Facebook and Instagram advertising — from audience architecture and creative strategy to daily optimization and scaling. Built for consistent, profitable growth.
Facebook Instagram Retargeting Creative Testing
02
TikTok Ads Management
Performance-driven TikTok campaigns built around native-feeling content and data-backed targeting. Particularly effective for B2C brands, apps, and consumer products with strong visual appeal.
TikTok UGC Strategy D2C App Growth
03
Paid Acquisition Strategy
For brands that need a clear paid media roadmap before they scale. I audit your current setup, identify the gaps, and build a strategy designed to hit specific revenue milestones.
Audit Strategy Funnel Design KPI Framework
04
Creative Strategy & Production
Ad creative is the #1 performance variable. I develop creative frameworks, write ad copy, brief UGC creators, and build testing structures that identify winning angles fast.
Ad Copy UGC Briefs Creative Testing Hooks
05
Google & LinkedIn Ads
Search and social advertising for B2B and B2C brands that need to capture intent and build pipeline. Particularly effective for high-ticket services and lead generation campaigns.
Google Search LinkedIn Lead Gen B2B
06
Performance Reporting & Consulting
Monthly reporting, strategic reviews, and ongoing consulting for brands that want a senior ads expert in their corner — without the overhead of a full agency team.
Reporting Consulting Optimization
Process
How We Work
Together.
01
Discovery Call
We start with a 30-minute strategy call. I want to understand your business, your current marketing setup, your revenue goals, and what's standing in the way. If there's a fit, we move forward. If not, I'll tell you honestly and point you in the right direction.
02
Audit & Strategy Build
For new clients, I conduct a deep audit of your existing ad accounts, landing pages, and funnel. From that, I build a 90-day paid acquisition strategy — specific to your offer, your audience, and your revenue targets.
03
Launch & Optimize
Campaigns go live with a structured testing framework. I monitor performance daily, optimize continuously, and escalate what's working. No set-it-and-forget-it. No monthly check-ins. Active management every week.
04
Scale & Report
Once we find profitable systems, we scale — intelligently and sustainably. You receive clear monthly reports with the metrics that matter: ROAS, CPL, revenue, and a forward-looking plan for the next 30 days.
Testimonials
What Clients
Have Said.
"
Daniel is one of the rare operators who actually understands both the creative and the data side of paid ads. He took our TikTok account from zero to our most profitable acquisition channel inside of six months. The ROI speaks for itself.
MK
Marketing Director
SeatGeek — Ticketing & Live Events
"
We went from $35K to $200K a month in less than a year. What separates Daniel from other agencies is that he treats your money like his own — every decision is driven by data and a genuine desire to grow your business.
OL
Founder
Olive & Scout — E-Commerce
"
The growth we experienced with Oretu was transformational. Daniel built a Meta strategy that scaled our downloads from under 20,000 to over one million in six months. He played a direct role in helping us close our funding round.
VT
Growth Lead
Vesti — FinTech & Immigration
Who I Work With
I'm Selective.
Intentionally.

I only take on clients where I can guarantee a high standard of work and a genuine chance of meaningful results. That requires the right foundation on your end.

✓ We're a great fit if you...
  • Have proven revenue and an existing customer base
  • Have a marketing budget of $3,000/month or more
  • Sell a validated product or service with real demand
  • Are ready to move fast and make decisions quickly
  • Want a long-term growth partner, not a one-time vendor
  • Are open to testing creative directions and new angles
✗ We're not a fit if you...
  • Are pre-revenue or in early idea/validation stage
  • Don't have a clear budget allocated for advertising
  • Expect results without a functioning offer or landing page
  • Need a dozen approvals before anything goes live
  • Are looking for the cheapest option available
  • Want to run ads without tracking or attribution in place
Limited Client Spots Available
Ready to Scale
Your Revenue With Ads?

Book a 30-minute strategy call. We'll look at your business, your current setup, and whether there's a clear path to growth through paid advertising. No pitch. No fluff.

Book Your Strategy Call → Email Daniel Directly

Free 30-minute call · No commitment required · Usually responds within 4 hours